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When envisioning your company’s future, getting real about potential crises should be part of the plan
When a business looks to the future, it looks toward goals, profits and growth plans. Dreaming big and envisioning what success might mean are crucial. But at the same time, good risk directors reinforce the importance of keeping two feet firmly on the ground and taking practical steps to protect a business in the event of a crisis. And, rather than sitting separately from your business’s growth plans, it’s important to treat a business continuity plan as part and parcel of its overall success strategy.
When considering the impact of a disruptive event – be it a natural disaster, a cyberattack, a health epidemic, or a burst water pipe at a company’s main headquarters – thoughts immediately turn to minimising its impact and repairing immediate damage through using a business continuity plan. However, this is only half the solution. Risk directors are aware of the simultaneous hit business will take if their company fails to keep operations running in the aftermath of a disaster. Shutting up shop for too long during and after an event can be just as disastrous to some businesses’ bottom lines – and hamper future success – as much as the immediate chaos and devastation caused by the event.
Business stability during a crisis can only be achieved by pre-planning. Risk directors must assess the likelihood of each potential threat to the smooth-running of their business, and formulate an appropriate contingency plan. This means keeping abreast of the latest innovations to help companies get to a state of business-as-usual in the aftermath of all kinds of disasters. It means building a business continuity plan that offers a workplace-recovery solution for every aspect of the company that could grind to a halt during disruption.
The conservative nature of preparing your company for worst-case scenarios can feel at odds with the blue-sky thinking needed to expand horizons. But, in fact, some solutions that drive growth scan also serve as smart business-continuity tools. For example, while businesses are increasingly aware of the benefits of using flexible workspace to retain talented employees, boost productivity and use resources more efficiently, they may be less aware of the role it can play in crisis recovery. When disaster strikes, having a strategy about how and where employees can continue working is a godsend. The increasing ubiquity of flexspace means there’s a strong possibility that a nearby flexible-office location can serve as back-up workspace when your company’s main headquarters become inaccessible during a crisis. And these days, there are a range of workplace recovery plans and packages available that can be tailored to your business’s needs – so that when you and your team need it most, the right kind of office and hardware is ready and waiting for you.
Ask us about building flexspace into your company’s workplace recovery plan